20 - 28 Maddox Street, Alexandria NSW 2015

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New York

81 Prospect St Brooklyn NY 11201

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Suite 1, 59 Argyle Street, Camden NSW 2570

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Roofers Online


Digital Design
User Experience
Digital Strategy
Responsive Development
Custom CMS Integration (Magento)
Ecommerce Development
ERP System Integration & Customisation
Launch Strategy



We launched Roofers Online into the ecommerce space with a custom designed and built Magento platform.

Bridging the gap between large suppliers and small roofing teams, we created a new way of purchasing roofing supplies online. We started with a sound strategy and rolled out the design and development of a unique browsing experience. 

The website showcases over 20,000 products and we utilised predictive search, mega menus and multiple filtering options to ensure users find what they need quickly and easily on any device.

We also built a custom price comparison tool so that the most competitive price is always highlighted to the consumer.

Once the website was launched, we then assisted in the integration between Magento and the client's chosen ERP (enterprise resource planning) system. The ERP system was configured to automate processing custom orders (most products included a custom length and are made to order). The configuration also included the ability to auto generate purchase orders, packing slips, manage multiple suppliers per product/brand, manage supplier stock, and manage dropshipping of orders from individual suppliers.

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